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The Southern African Development Community (SADC) was chosen for the WIN programme due to its:
- Political stability
- Strong civil society
- Economic growth
- Strong and vibrant independent media
 SADC Protocol on Gender and Development, ratified by 10 of 14 member states in 2008
Article 17 on Economic Empowerment
- States Parties shall, by 2015, adopt policies and enact laws which ensure equal access, benefit and opportunities for women and men in trade and entrepreneurship, taking into account the contribution of women in the formal and informal sectors.
- States Parties shall, by 2015, review their national trade and entrepreneurship policies, to make them gender responsive.
- States Parties shall, by 2015, and with regard to the affirmative action provisions in Article 5, introduce measures to ensure that women benefit equally from economic opportunities, including those created through public procurement processes.
Statistics on Women in Southern African Media:
- Lack of Representation in Governance: Women constitute only 28% of those on boards of directors
- Absence from decision making: Only 23% of the top managers in media houses in Southern Africa are women
- Lack of Job Security: 58% percent of men versus 42% of women employed in open-ended full time contracts.
- Lack of Training: 31% of women compared to 69% of men are professionally qualified for management positions
- Lack of Institutional Support: only 10% of media houses in SADC have strategies in place to fast track women within the organisation
(Source: The Glass Ceilings: Women and Men in Southern African Media, Genderlinks, 2008, ongoing)
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